Introduction As the digital world is going through a rapid evolution, it has given way to modern and futuristic forms of interactions & experiences in recent times. User Experience continues to play a prominent role in enhancing users’ relationship with technology. After a gradual shift from the remote culture to a…

Introduction In recent years, people have been spending more and more of their time in front of screens. This leads businesses, especially in the APAC region, to focus on online channels to reach potential customers. Siteefy indicates that there are nearly 200 million active websites around the world, with almost 252,000…

Introduction While UX design aims to understand and optimize user experiences, marketing focuses on creating brand awareness and boosting conversion. Therefore, many suppose that these two areas are totally disparable and there is no matching point among them. With that perspective in mind, the role of UX experts in Marketing campaigns…

Introduction The APAC region is home to 60% of the world’s population with a growing digital market at an incredible pace, giving great opportunities for global businesses to enter. However, when penetrating a culturally diverse market like APAC, one thing that enterprises should be aware of is the language barrier. APAC…

Introduction Have you ever heard of a “UX audit”? Imagine you have a popular e-commerce website. Visitors discover your page through both search engines and social media channels. They browse your products, put their favorites in the cart, and continue the payment process. Yet ultimately, they give up on the cart…

Introduction From the moment I sleep to the moment I wake up, there are a multitude of problems and challenges that I have to tackle as a project manager on a daily basis. …

Introduction Design is the nucleus of innovation, the core of impact, and the pathway to change. Not only do designers embrace change and transition, but they also break the glass ceiling when it comes to pushing limits and finding new and unique ways to create, innovate and grow. The pandemic brought…

Introduction Design is one of the most important forces in our lives, sometimes so seeped into our lives that it is non-existent. The first design around us can be experienced in nature. The most common feature of the design is that they are responsive to the specific set of users designed…

Introduction The payments landscape in the Middle East region is experiencing a significant change. Although the region’s population is digitally savvy, most of them have been heavily dependent on cash. Only about a third of retail transactions are done digitally, according to a report by McKinsey. …