Introduction Design is one of the most important forces in our lives, sometimes so seeped into our lives that it is non-existent. The first design around us can be experienced in nature. The most common feature of the design is that they are responsive to the specific set of users designed…

Introduction The payments landscape in the Middle East region is experiencing a significant change. Although the region’s population is digitally savvy, most of them have been heavily dependent on cash. Only about a third of retail transactions are done digitally, according to a report by McKinsey. …

Introduction Philip Kotler was once cited by my Marketing Professor — “Who should ultimately design the product? The customer, of course“. Marketing is all about telling stories and communicating them to the rest of the world in a unique way. Whereas, design is all about creating meaningful and enjoyable products for users…

Introduction As you move into the world of UX design, there is one thing you must learn and understand continuously, that is usability testing. However, usability testing is a critical skill to master and is not as easy as you may think. Usability testing plan is important to conduct in each…

Introduction After emerging as the world’s powerhouse with its abundance in petroleum, the Middle-East region is rapidly catching up in various other industries as well. According to Forbes, banking and financial services are at the top of the list, followed by real estate and the telecom sector. There are a multitude…

The business world is well-known for being fast-paced. More and more startups are coming up with the use of new technology and inventive concepts. These new-age startups strengthen their position by creating new markets or restructuring current ones. With these changing dynamics, entrepreneurs need to carve out a niche for…

As we roll into another year of new COVID variants, new social distancing rules, and constantly updating work from home rules, we caught ourselves thinking about what 2022 will look like for UX (user experience )trends. With more time to reflect at home, designers around the world have had a…

Steve Jobs, rightly said “Design is not just what it looks like and feels like. Design is how it works” and to make things work effectively there are some very interesting processes in place. Hurrying through these processes comes at a price that is almost never affordable. Of course, there…

Introduction Whether it be Beeple’s artwork, Everydays — The First 5000 Days, which was sold for a whopping US$69.3 million, or the Le Bron James clip that went at US$99,999, NFTs have flooded the news since the beginning of this year. The technology is making splashes everywhere, though not always in…