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๐Ÿ“ˆ Designing Trust: How Lollypop Helped Upstox Build a Zero-Fee Trading Powerhouse

3 min readJun 14, 2025

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https://youtu.be/46zzLrmgR_g?si=4iinNdJCr8HbQhpO

In a fast-paced fintech market like Indiaโ€™s, where trust and usability decide the winners, Upstox emerged as a game-changer โ€” a mobile-first, zero-brokerage trading platform thatโ€™s now one of the fastest-growing in the country.

At Lollypop Design Studio, we were proud to collaborate with Upstox to craft an experience that is fast, secure, and designed with both novice investors and pro traders in mind.

๐Ÿ” The Challenge: Simplifying Investments, Building Trust

The Upstox team came to us with a vision: unify RKSV and Upstox under one brand, design a platform thatโ€™s friendly for first-time investors, and sophisticated enough for professional traders.

We had to:

  • Merge multiple products under one clear parent brand.
  • Differentiate Upstox (for everyday users) from Upstox Pro (for expert traders).
  • Build trust and transparency into every touchpoint.
  • Ensure data-heavy dashboards were still intuitive and clean.
  • Highlight their USP โ€” Zero brokerage fees โ€” in a clear, compelling way.

๐ŸŽจ The Design Approach: Clean. Fast. Purposeful.

We built a responsive design system that works seamlessly across mobile, tablet, and web, emphasizing:

  • Minimal, content-first layouts with ample white space.
  • Custom illustrations and icons that reflect financial empowerment.
  • Intuitive navigation that makes complex decisions feel simple.
  • A balance between sophistication and accessibility, appealing to both retail investors and seasoned traders.

๐Ÿš€ The Result: A Scalable, Trust-Centric Platform

The redesigned Upstox platform is not just beautiful โ€” it performs:

  • Significantly improved user onboarding time.
  • Boosted account sign-ups through clear CTAs and trust signals.
  • Achieved mobile-first excellence, optimized for fast trades on the go.
  • Successfully merged brand identity of RKSV and Upstox under one cohesive umbrella.

๐Ÿ’ฌ From the Client

โ€œNo matter who we work with at Lollypop, the quality has always been great.โ€
โ€”
Shrini Vishwanath, Co-founder, Upstox

๐Ÿ‘‹ Letโ€™s Design the Future of Fintech, Together

Are you building a trading platform, neobank, or investment app?
Weโ€™ve helped fintech leaders like Upstox create trusted, high-converting platforms โ€” and weโ€™d love to help you too.

๐Ÿ‘‰ Reach out to Lollypop Design Studio and letโ€™s craft something impactful.
Schedule a free design consultation โ†’

๐Ÿ” Curious how we turn user research into design breakthroughs?
๐Ÿ“‚ Want to see how weโ€™ve done it for leading brands?
๐Ÿš€ Need a team that gets both the user and the business?

Letโ€™s connect. Letโ€™s create. Letโ€™s get it right from the start.

๐Ÿ‘‰ Explore Our Work
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Lollypop Design
Lollypop Design

Written by Lollypop Design

Dedicated Experience Design Studio. Website: lollypop.design

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