UX enhances customer centric marketing

User experience meets marketing

This increasing fixation on user experience as a modern marketing map is not just cool for start-ups. It has been reported that 79% of mobile customers search for another site if the one they have landed doesn’t have a great user experience. In fact, a whopping 95 percent of customers agree with this statement: “Good user experience just makes sense.”

A good UX creates excellent brand advocates

Irrespective of the fact whether you’re developing a website or application, UX directly impacts your target market’s perceptions about your product. A good UX has the potential to delight your customers, which in turn, makes it more likely that they will not only endorse your brand but also spread positive opinions about your product. So in essence, UX directly affects word-of-mouth marketing efforts. It creates authentic user experiences and builds customer loyalty by forging a positive long-term relationship between a brand and its clients.

UX is vital for SEO

The single biggest misconception about UX that it is just about creating beautiful interfaces, when in fact; UX is a much larger concept. But if you think UX has zero impact on Search Engine Optimization (SEO), then you’re dead wrong. Google, the search engine giant, always pays emphasis on its UX; hence it evidently cares about the UX of the websites which it serves to its users.

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Lollypop Design

Lollypop Design

Dedicated Experience Design Studio. Website: lollypop.design